Homestead Creamery milkmen deliver dairy and nostalgia

Southeast Dairy Association - June Dairy Month8/16/2017 (Wirtz, VA) – As Justin Carter drives through a Bonsack neighborhood around 6 a.m. Wednesday, the headlights of his Homestead Creamery delivery truck illuminate the otherwise dark and deserted streets. The only other light comes from the moon, still high in the sky. Full Story at The Roanoke Times

Bone-gevity Campaign Summary and Media Round-Up

Southeast Dairy Association - Bone-gevity

7/28/2017 – In May 2017, in conjunction with National Osteoporosis Month, SUDIA embarked on an ambitious new campaign, called “Bone-gevity,” to promote the link between milk consumption and bone longevity. This video includes media appearances that took place during the campaign, as well as a summary of the media impact.



Southeast states represented at Fuel Up to Play 60 student summit

Southeast Dairy Association - Fuel Up to Play 60 Student Ambassador SummitJuly 24-27, 2017 – SUDIA Board of Directors Glen Easter (center left) and SUDIA School Health and Wellness Director Molly Szymanski (center right) pose with southeast Fuel Up to Play 60 student ambassadors and program advisors during the annual Fuel Up to Play 60 Student Ambassador Summit. The summit, which took place late July in Minneapolis, Minn., brings together student leaders and educators from Fuel Up to Play 60 program across the country to connect and participate in leadership activities and skill-building exercises. Health and wellness experts, corporate leaders, NFL players and many others helped students and educators learn sustainable skills to improve the health and wellness environments of their schools.


SUDIA and GENYOUth Virginia Impact Report 2017

Southeast Dairy Association - GENYOUth

7/26/2017 – GENYOUth and its related dairy-funded programs (Fuel Up to Play 60, NFL FLAG and AdVenture Capital) have been working hard with the Southeast United Dairy Industry Association, Inc. (SUDIA) to promote healthy eating and physical activity in Virginia schools. In their latest impact report, SUDIA and GENYOUth demonstrate how dairy dollars go to work for the children of Virginia.

Virginia Dairy Expo

Southeast Dairy Association - Newsroom

7/14/2017 (McGaheysville, Va.) – Virginia dairy farmers hosted the Virginia Dairy Expo on July 14 at Stoney Run Farm in McGaheysville. While Virginia dairy farmers showed off their products, SUDIA sponsored a booth highlighting the importance of in-school smoothie programs. SUDIA staff member Roseann Liberatore along with Virginia Tech student and Virginia Cattleman’s Association intern Jennifer Callison prepared and served more than 400 U.S. Department of Agriculture Reimbursable Meal Deal Smoothies to dairy farmers and their families during the expo. More than 500 people registered for the event. Dairy farmers also got to see the Waring® Immersion Blender in action, a piece of school kitchen equipment provided to school nutrition programs via grants funded by dairy checkoff dollars.

Photo: Virginia Tech student and SUDIA volunteer Jennifer Callison pours a smoothie for a young visitor during the Virginia Dairy Expo.

SUDIA helps kick off Hampton Summer Meals program

Southeast Dairy Association - Newsroom7/5/2017 (Hampton, Va.) – SUDIA joined Virginia Governor Terry McAuliffe, First Lady Dorthy McAuliffe and other community partners to kick off the 2017 Summer Meals program at the Hampton Community Center, an open meals site for children 18 and under to receive a free U.S. Department of Agriculture reimbursed summer meal. SUDIA hosted a Fuel Up to Play 60 activity stop for approximately 300 children attending the event. Children rotated through different stations including a bounce house, dunk tank, and a gardening class. SUDIA staff member Roseann Liberatore led the National Dairy Council’s “Toss and Tell” ball activity, in which students got to ask adults questions about nutrition, exercise and healthy eating.

Photo: Virginia First Lady Dorthy McAuliffe passes out chocolate milk during the Hampton Summer Meals Kickoff on July 5, 2017.

Virginia FCCLA Students Learn About Dairy

4/7/2017 (Virginia Beach, Va.) – The American Dairy Association of Virginia sponsored an exhibit at the Virginia Family, Career and Community Leaders Association (FCCLA) state conference in Virginia Beach, Va. SUDIA staff member Roseanne Liberatore discussed dairy nutrition with students who will soon be making their own food choices and provided information about how students can lead milk promotion activities in their schools.

Photo: Roseann Liberatore (right) talks with high school students about dairy’s nutrients.


Dairy is Part of the Solution to Childhood Obesity in Virginia

4/3/2017 (Richmond) – More than 300 childhood health and wellness leaders gathered in Richmond, Va. for the annual Virginia Weight of the State Conference, which focuses on childhood obesity. SUDIA and the American Dairy Association of Virginia participated in the conference in several different ways, including an exhibit showcasing milk’s nutrient package and a Grab ‘N Go breakfast that offered milk, yogurt and cheese. SUDIA staff member Kristin Brittle spoke to attendees during a session on school breakfast, highlighting how dairy farmers in Virginia support alternative school breakfast programs and why dairy at breakfast is important for students.

Photo: The SUDIA exhibit at the Weight of the State Conference in Richmond, Va. highlighted milk’s nutrient content.