Leap of faith: How Hatcher Dairy stayed on the farm with bottling milk (Tennessean)

Southeast Dairy Association - June Dairy Month
8/7/2017 (College Grove, Tenn.) – Charles Hatcher walked into the barn with a plastic bottle of milk in his hand. Baby calves bawled in their pens lined with hay, awaiting their breakfast at 6:30 a.m. Next to them, their mothers — 70 to 90 head of dairy cattle — had already produced gallons of milk before the sun rose in the College Grove sky. Full Story

Bone-gevity Campaign Summary and Media Round-Up

Southeast Dairy Association - Bone-gevity7/28/2017 – In May 2017, in conjunction with National Osteoporosis Month, SUDIA embarked on an ambitious new campaign, called “Bone-gevity,” to promote the link between milk consumption and bone longevity. This video includes media appearances that took place during the campaign, as well as a summary of the media impact.



Southeast states represented at Fuel Up to Play 60 student summit

Southeast Dairy Association - Fuel Up to Play 60 Student Ambassador SummitJuly 24-27, 2017 – SUDIA Board of Directors Glen Easter (center left) and SUDIA School Health and Wellness Director Molly Szymanski (center right) pose with southeast Fuel Up to Play 60 student ambassadors and program advisors during the annual Fuel Up to Play 60 Student Ambassador Summit. The summit, which took place late July in Minneapolis, Minn., brings together student leaders and educators from Fuel Up to Play 60 program across the country to connect and participate in leadership activities and skill-building exercises. Health and wellness experts, corporate leaders, NFL players and many others helped students and educators learn sustainable skills to improve the health and wellness environments of their schools.


SUDIA and GENYOUth Tennessee Impact Report 2017

Southeast Dairy Association - GENYOUth

7/26/2017 – GENYOUth and its related dairy-funded programs (Fuel Up to Play 60, NFL FLAG and AdVenture Capital) have been working hard with the Southeast United Dairy Industry Association, Inc. (SUDIA) to promote healthy eating and physical activity in Tennessee schools. In their latest impact report, SUDIA and GENYOUth demonstrate how dairy dollars go to work for the children of Tennessee.

SUDIA participates in Tennessee 4-H Roundup

Southeast Dairy Association - Newsroom

7/24/2017 (Knoxville, Tenn.) – SUDIA promoted Fuel Up to Play 60 and the use of chocolate milk as a recovery beverage during the 94th annual Tennessee 4-H Roundup and All Star Conference, which took place at the University of Tennessee at Martin from July 24-28, 2017. Tennessee 4-H encourages diverse groups of youth to develop their unique skills and talents to the fullest potential. SUDIA hosted a booth during the event and encouraged exercise and nutrition as part of healthy living by passing out chocolate milk following group exercises lead by the Army National Guard.

Photo: SUDIA staff member Faye Beach (left) and Bell Farm’s Ashley Bell at the Tennessee 4-H Roundup on July 24, 2017.


Role of dairy in bone health promoted in the media

5/3/2017 (Nashville) – Dairy advocate and registered dietitian Lisa Sheehan-Smith appeared on WSMV-TV News Channel 4 in Nashville, Tenn. May is National Osteoporosis Month and she discussed how dairy consumption can positively impact bone health. Click here to see the segment.

Photo: Lisa Sheehan-Smith (center) discussed dairy and bone health on WSMV-TV News Channel 4 in Nashville, Tenn.


Anderson County FFA team wins product competition with flavored butter

4/8/2017 (Knoxville, Tenn.) – SUDIA staffer Faye Beach was a judge for the Tennessee Future Farmers of America (FFA) Dairy Product Development competition in Knoxville. Tennessee FFA chapters across the state competed to develop the best-flavored butter, and this year’s winner was the Anderson County FFA. The team’s winning butter flavors included Herb Parmesan Peppercorn, White Truffle, Lemon Garlic Herb, Cocoa Coconut, Chili Lime, Molasses Bourbon, Bacon Parmesan and Ancho Chili and Coffee.

Photo: Anderson County FFA members win at the FFA Dairy Product Development competition.

New cooler increases yogurt consumption at Northview Primary School

4/2017 (Kodak, Tenn.) – Thanks to a new glass-front dairy cooler provided through a Dairy Everywhere grant from the American Dairy Association of Tennessee, students at Northview Primary School in Sevier County are consuming more yogurt. SUDIA staffer Faye Beach helps school nutrition directors explore ways their schools can enhance and increase dairy sales on the school meal line by upgrading or including new types of equipment. The results are that students are consuming more yogurt from the cooler. Students say that the yogurt is better from the cooler than on the line, since its always cold.

Photo: Students at Northview Primary School in Sevier County are consuming more yogurt thanks to the new glass-front dairy cooler.