Houchens/Price Less Foods Teams Up with SUDIA for KY Great American Milk Drive

FOR IMMEDIATE RELEASE
September 6, 2017

For more information, contact:
Southeast United Dairy Industry Association, Inc.
Contact: Mark Farmer (mfarmer@sedairy.org), Joel Hall (jhall@sedairy.org)
Phone: 1-800-343-4693

When: Friday, September 22, 2017 from 2-6 p.m.
Where: Price Less Foods – 200 Sycamore Street, Elizabethtown, KY, 42701
Who: Representatives of Southeast United Dairy Industry Association, Inc. (SUDIA), MilkPEP/National Dairy Council, Prairie Farms Dairy, Feeding America – Kentucky’s Heartland, Price Less Foods (Houchens Markets) and Quicksie 98.3 FM 

ELIZABETHTOWN, Kentucky – Houchens Markets are joining with the Southeast United Dairy Industry Association, Inc. (SUDIA) and Prairie Farms Dairy to kick off the Great American Milk Drive, a month-long effort to supply local food banks with much-needed, nutrient-rich milk. To bring awareness to the effort, Price Less Foods (200 Sycamore St.) will host a Great American Milk Drive Kickoff event on Sep. 22 from 2-6 p.m., featuring entertainment, games, prize giveaways and a live broadcast hosted by Hollie Sexton and ‘DJ the Tiger’ of Quicksie 98.3 FM.

The event runs in conjunction with Hunger Action Month™, the national Feeding America® initiative that helps Americans take action to fight hunger in their communities. From Sep. 4 to Oct. 1, Houchens-owned markets throughout Kentucky will encourage shoppers to donate a portion of their purchase at checkout to supply Feeding America, Kentucky’s Heartland with fresh milk, one of the items most requested by Feeding America® food bank clients.

Houchens brands include Price Less Foods, Food Giant, IGA, IGA Express, and Save-a-Lot stores.

“The fight against hunger is important to Houchens all-year long, especially as kids head back to school and prepare for a successful year of learning,” said Houchens spokesperson Steven Maresca. “Milk is highly desired at Feeding America food banks and we’re proud to be part of this effort to deliver milk and its essential nutrients to kids and families in need right here in Kentucky.”

Each year, more than 46 million people – including 12 million children – are served by Feeding America, the nation’s largest domestic hunger relief organization. Milk is one of the most requested, but least donated items at food banks, meaning children in need may be missing out on high-quality protein and other essential nutrients. On average, people served by food banks receive the equivalent of less than one gallon per person per year.

Since 2014, Feeding America has partnered with The Great American Milk Drive to help provide milk to families who would otherwise go without. Thanks to generous contributions made by shoppers and donors across the country, the Great American Milk Drive has delivered more than 1 million gallons of milk (more than 16 million servings) to families in need.

“Milk is a nutrient powerhouse, providing nine essential nutrients and eight grams of high-quality protein per glass,” said Mark Farmer, director of marketing and partner relations at SUDIA. “Hunger Action Month is a great time to give back to our communities and help provide kids in need in with the good nutrition that powers their learning and growth.”

Your donation made in-store or online at will help deliver a gallon of milk to a family in need, helping ensure that all children have nutrients they need to power their potential. By entering your ZIP code, you can ensure the milk is delivered to a Feeding America food bank in your community.

To schedule on-site interviews/live broadcast or for more information about the event, contact Mark Farmer, SUDIA director of marketing and partner relations, at mfarmer@sedairy.org or (678) 205-7409.

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About Southeast Dairy Association
On behalf of dairy farm families, the non-profit Southeast United Dairy Industry Association, Inc. (SUDIA) works with schools, health professionals, retailers, dairy processors and the public to promote dairy foods.

About Feeding America
Feeding America® is the largest hunger-relief organization in the Unites States. Through a network of 200 food banks and 60,000 food pantries and meal programs, they provide meals to more than 46 million people each year. Feeding America also supports programs that prevent food waste and improve food security among the people they serve, educates the public about the problem of hunger, and advocates for legislation that protects people from going hungry.

About MilkPEP
The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation’s milk companies, who are committed to increasing fluid milk consumption. The MilkPEP Board runs the Milk Life campaign, a multi-faceted campaign designed to educate consumers about the powerful nutritional benefits of milk – with 9 essential nutrients, including high-quality protein, in each 8-ounce glass. Lowe Campbell Ewald is creative agency for the Milk Life campaign – from America’s milk companies.